WelcomeAccount Planning Group Nigeria (APGN) is a member of the global Planning group (www.apg.org.uk) with a mission to grow enterprise-wide strategy discipline especially in the marketing communications industry
It is made up of passionate Brand Strategists who are mainly account planners in advertising agencies and brand managers in marketing companies.
APG Nigeria aims to provide fresh ideas inspired through monthly knowledge sessions in order to facilitate the process of excellent strategic thinking across our industry.
Knowledge Session with George Thorpe
Strategy master class by George Thorpe
George Thorpe, a renowned marketing guru and business thinker, Mr. Thorpe worked as the Subcontinent marketing director for Sterling Products, coordinating the marketing activities in the Middle East, Eastern Europe, Africa and the Subcontinent, he later returned to Nigeria after 2 and the half years to become the MD/CEO of Sterling Products (Nigeria) PLC now Smithkline Beecham at the young age 41.
He is currently the Chairman IMS Group and CEO of Market Space, a marketing consulting firm
Mr.Thorpe spoke on “Strategic planning in a recession”, and his talk focused on 3 pillars on which every marketing plan must build on; effective marketing plans must be research led, market based and must have a long term perspective…..
Photos From Knowledge Session (Click to view entire album)
CLICK HERE TO DOWNLOAD SESSION MATERIALS
The session was sponsored by Strategix DDB, a brand and marketing consulting arm of DDB Lagos; co-Sponsors were MTN, Nestle and Coca-Cola
Other brands were represented as well, of whom are Etisalat, May and Baker, 234NEXT etc. |
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